Creating an app and connecting the community
Tennis is witnessing growing popularity in Estonia. At the same time, there’s a situation where day-to-day tennis-related activities are outdated, unnecessarily time-consuming, and the increased number of amateurs sets limits on finding the right game partners and/or playgrounds.
- Smartphone application creation and full backend system solution
- June-October 2019
Tools & Technologies that were used
AWS, AppCenter, Docker
Such was the business challenge of novel start-up company MyGames who contacted FOB Solutions, by recommendation of interface design company DUX. MyGames wanted to have a Mobile App that would generate revenue. “The customer needed us to execute their idea from the grassroots level to the end-user, who could use this application on their phone. The purpose of the app is to bring together tennis partners and find the right times and courts to play,” said Aver Allmere, a business developer at FOB Solutions.
The solution was to create with the design team a Branded Application that can accommodate more services and areas than just tennis. Prior to development, potential technical problems (for the end-user) and business challenges (scalability, profit) were also mapped.
From idea to full solution
“The FOB Solutions part of the project was a complete creation of mobile application and backend system solution. The design for both the Web and Mobile Application was made by our partner DUX,” said Allmere.
In the case of the Minimum Viable Product, it was also necessary to make the hard decisions about what to add or exclude from the application without losing the User Experience. “We conducted User Research, put together Plans for Development and Testing, and made a Strategy. Then we went through an Agile Development Process until the app was made public,” told Allmere.
MyGames mobile app makes tennis-related activities easy, digital and playful. After the account is created, the user will have access to games created by other users and will be able to book free play time. The app also helps the user to find game partners.
The client’s feedback has been mostly positive and now the development has reached the second phase. “They are happy when we help to point out aspects that they might not be looking at themselves,” Allmere said. He added that it is important not to try to build a complete application in the beginning, but to start from building modules that can be tested and changed according to the feedback.
Currently, it is possible to measure the success of an application on a user-by-user basis – how fast users number is growing and how active users are (how often groups are created and played). Allmere told that the end-users of the product have received it very well: “Within two weeks we had already 500 active users, which shows that people liked what they saw and advised it to others.” The primary growth did not come from advertising, however, but the application popularity exploded within the tennis community. After the app was made public, it reached TOP10 apps to be downloaded from the Apple App Store worldwide.
- Google Play https://play.google.com/store/apps/details?id=com.spininvest.mygames&hl=en
- App Store https://apps.apple.com/ee/app/mygames-ee/id1475613154
- More information: https://www.mygames.ee/