AdvantEdge
In today’s rapidly evolving digital landscape, standing out requires more than just good ideas. You need a clear market insights, a deep understanding of your competitors, and the confidence to act fast. That’s where AdvantEdge comes in.
AdvantEdge is a competitive benchmarking and UX analysis service we developed at FOB Solutions. It helps companies to lead the market with smarter product decisions. Instead of just improving your digital product, we help you outperform your competitors, understand where you stand, and give you clear direction on how to get ahead and take the lead!
Why AdvantEdge?
At FOB, we don’t just look at the product’s features, we dive into the full user experience.
AdvantEdge is built on practical experience from real-world projects.
By comparing live products side-by-side in real environments, we reveal not just how they perform but also how they feel to the end user.
Great products need more than solid tech. They need smooth and satisfying user journeys. That’s why AdvantEdge blends detailed UX scoring, real-life user scenarios, and expert feedback to give you a better idea of where you stand and how to progress.
We Empower Your Product to Lead, Not Just Compete!
Clarity on market positioning
Know where you stand in the user’s mind compared to competitors.
Sharp strategy forward based on the market
Your next moves are effective, targeted, and based on real evidence.
Make bigger impact without taking risk and have a smarter plans & strategies.
Clear understanding of where to focus next
Understand what matters most to the users and where you can see the biggest return.
Create a goal-oriented product roadmap (no assumptions) with less effort & more profit.
Clear recommendations to guide your roadmap with confidence
You don’t just find out what is wrong, we also recommend what to do next so your product grow smarter.
You move forward with confidence and take the lead in the market delivering excellent user experience.
Grasp the entire scope
- Get a deep understanding of where your product is doing well and how you can build on it to stay competitive
- Find hidden weaknesses before the users do
- Prioritised improvements based on what brings the most value
- Feel confident by investing in the right features
- Get stronger competitive advantages
Insights in 2-4 weeks
- React fast to the market changes
- Shorter cycle times = faster feedback
- Iterate quickly on innovations
- Stay ahead of the competition by acting on fresh opportunities
- Faster innovation
Uncover the market’s pulse
- Find out how to compete against the top players
- See how your product performs side-by-side with market leaders
- Know exactly where you lead/win, and where you still need to catch up
UX flow and user journey analysis
- Discover what makes users hesitate/doubt/be unsure or love your product
- Reduce the number of customers who stop using your products
- Learn what the customers want before they ask for it
- Predict future customer needs
- Increase users’ satisfaction
Benchmarking Sample Report
We tested multiple taxi-ride apps in a real city environment, looking at onboarding experience, trip flow, user satisfaction, and many more features, like ride-sharing, for example, or security aspects.
Here you can find a sample report example with some data disclosed and more insights about the content, so you can get a better understanding of how YOUR AdvantEdge report may look like.
If you want to understand how your Product really performs and how to improve it fast, AdvantEdge pilot test is the perfect starting point.
Let’s connect and explore how we can run a pilot benchmark and help you improve your product.
sample report
What are FOB's services all about?
Innovation
We help you keep pace with innovation by creating innovative solutions and modernising the internal processes of your business.
Success
Our main goals are to support you in reaching financial targets and giving you the competitive edge. You will always have the tools to measure your success.
Quality
Exceptional quality is achieved with dedication and hard work. For FOB Solutions, nothing is ever too much, because we truly love what we do.
Let’s do a pilot benchmark together!
You are 3 simple steps from getting great insights for your product team and taking the lead on the market!
1. Define a pilot project tailored to your needs
Every project is built around your goals and needs, your market, and the questions that matter most to your company and product teams.
2. Our team run benchmarking
We compare the relevant products for you, including your competitors, in everyday use cases from the end user perspective. We define the exact scope of the exercise together with your team.
3. We analyse outcomes together
We walk you through and dive deep into the results together, aligning on next steps and uncover strategic moves to help you win.